Most people switch to Transistor from Anchor for one of the following reasons: Now, I have two more podcast ideas I want to try out." Why people switch to Transistor for podcast hosting I just migrated my Anchor podcast over to Transistor.
The main reason I switched to Transistor was the ability to host multiple podcasts. "I originally created a podcast on Anchor. Generally, folks switch for these reasons: the ability to start and manage multiple podcasts from one account, more detailed analytics, better customer support, and the ability to create private podcasts. The bottom line:Though Spotify’s forays into video have failed to gain traction in the past, this newest venture looks primed to succeed-both because of video podcasts’ existing popularity, and because of Spotify’s relentless investment in its podcasting business.Many people start their podcast on Anchor, but later want to upgrade to a more professional solution. For example, Spotify already offers on-screen display ads, and those become far more valuable if users are actively looking at their screens. Plus, the very presence of video on the app also breathes new life into existing ad formats. That’s a good sign that video ad formats and tools won’t be far behind. Plus, many of the top US podcast advertisers, such as BetterHelp, ExpressVPN, and Squarespace, also regularly sponsor YouTube creators and have visual content ready to go.įor marketers looking for more standard ad spots: Spotify has a strong track record of rolling out podcast ad technology, such as dynamic in-stream ad insertion.
While Spotify’s podcast listenership is on the rise, at 28.2 million, it’s still low compared with the 223.5 million monthly US YouTube viewers we expect for this year.Adding video into the mix could make the format even more attractive for both users and marketers.įor Spotify users: Making video more ubiquitous on the platform could help Spotify draw in even the users who have less interest in audio-only content.
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